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Writing a Blog Post

Planning & Writing

Topic, Focus Keyword, and Persona

A focus keyword is the main keyword or phrase that you are trying to rank for. A pillar page broadly covers all aspects of a particular topic in order to rank for competitive head term. Cluster pages address a more specific keyword and hyperlink back to the pillar page with a more detailed and in-depth reporting about one aspect of this topic. A buyer persona is your target demographic that will potentially search the article’s focus keyword.

  • Explore what the world is searching.
  • Define the nature of the post: Pillar page or cluster page.
  • Think about what your potential customers would search when creating keyword driven articles.
  • Try to include the keyword(s) often, but make sure it occurs naturally and doesn’t detract from readability.

Format, length and structure

Create one or multiple section sub-headers in article. This will make your article easier to read, provide visual breaks, create information hierarchy, and improve SEO.

  • Min. 500 words
  • Get to the point by presenting the most important information first, before expanding into increasing details.
  • Format the article with bullets or numbered lists (if applicable).
  • Link to one or more pertinent internal posts. Keep it natural and avoid random links. The key here is to provide quality supplemental information.
  • Conduct necessary research and include any data to back up your claims. Remember to cite these within the post and not as footnotes.
  • Create a relevant call-to-action (CTA) that will provide additional value to the reader at the end of the post and keep them engaged.


Start with any working title. As you start to edit your title, keep in mind that it’s important to keep the title accurate and clear.

  • Include the focus keyword in title if possible.
  • Work on making your title sexy whether it’s through strong language, alliteration, or another literary tactic.
  • Optimize it for SEO by sneaking other keywords and numbers in there.
  • Finally, see if you can shorten it up at all; no one likes a long and overwhelming title.

Proof reading

Mistakes can ruin a message like nothing else, be it grammar, spelling, poor formatting, or a broken link. Check everything three times. Better yet, get a second and third opinion before posting.


  • Create the article’s cover image. ADD PLAYBOOK LINK. Use the Figma template for Key Visuals
  • Select 2-5 relevant images to sprinkle throughout the article. Use the Figma template for UI Screenshots
  • Use your keywords to set the alt tags for all images except the cover.


  • Create SEO title and ensure the focus keyword is used. Confirm title is accurate, concise, and keyword rich. (50–60 characters recommended)
  • Create a meta description and make sure it succinctly describes the article and entices the user to read more. Include the focus keyword(s) naturally. (150-160 characters recommended)
  • Establish multiple meta keywords that relate to your article. (3–7 recommended)
  • Choose a few blog categories. (1–3 recommended)

Promoting your Post

  • Publish on https://wiredcraft.com/blog
  • Share on your company’s social platforms.
  • Share it with your team and encourage them to share it and comment it.
  • Promptly respond to any comments that are left.