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How to measure Marketing KPIs?

Marketing KPIs help us to understand if our works are effective, timely and efficient.

For each of our marketing channels, we picked a few core metrics to watch after.

Website

  • the number of total user; period: 30 days with comparison to previous period
  • top 5 traffic pages
  • top 5 sources

WeChat

  • the number of total followers; period: past 7 days with comparison to previous period
  • top 5 most read articles

LinkedIn

  • the number of total followers; period: past 7 days with comparison to previous period
  • engagement rate: the number of engagement(likes, comments, shares, clicks) devided by the total number of impressions; period: past 7 days with comparison to previous period
  • top 5 most clicked article

Newsletter

  • the number of total subscribers; period:
  • the number of recent subcribers; period: last 30 days with comparison to previous period

Twitter

  • the number of total followers; period: last 30 days with comparison to previous period
  • engagement rate: the number of engagement(likes, comments, shares, clicks) devided by the total number of impressions; period: past 30 days with comparison to previous period