Marketing KPIs help us to understand if our works are effective, timely and efficient.
For each of our marketing channels, we picked a few core metrics to watch after.
Website
- the number of total user; period: 30 days with comparison to previous period
- top 5 traffic pages
- top 5 sources
- the number of total followers; period: past 7 days with comparison to previous period
- top 5 most read articles
- the number of total followers; period: past 7 days with comparison to previous period
- engagement rate: the number of engagement(likes, comments, shares, clicks) devided by the total number of impressions; period: past 7 days with comparison to previous period
- top 5 most clicked article
Newsletter
- the number of total subscribers; period:
- the number of recent subcribers; period: last 30 days with comparison to previous period
- the number of total followers; period: last 30 days with comparison to previous period
- engagement rate: the number of engagement(likes, comments, shares, clicks) devided by the total number of impressions; period: past 30 days with comparison to previous period